Executing Social Media, Winnipeg – September 17 2010
Posted on 01. Sep, 2010 by acuity in Past Events
Executing Social Media Winnipeg
Friday, September 17, 2010 8:00 AM – 5:15 PM
Canad Inns – Polo Park
We live in a constantly evolving digital age. Are you maximizing your online presence?
Executing Social Media Winnipeg focuses on the online intersection of tools and conversations — the place you need to be to successfully reach your audiences and ensure your future.
Consider these questions:
• Do you have a social media policy in place?
• Are you using social media as a knowledge sharing tool?
• Can you manage a crisis situation using social media?
• Are you prepared to take social media to the next level?
• Will your social media campaign succeed?
The conference is designed to deliver immediate value, so you’ll be sure to leave with take-away lessons that you can implement immediately to create extraordinary social media communications that will boost awareness of your organization’s brand, employee & customer engagement, market share and corporate reputation.
During this conference, you will gain valuable insights and learn how to:
• Solicit feedback from stakeholders to build a strategy
• Build a social media strategy for your organization
• Identify the road-blocks to effective social media and how to overcome them
• Create a business brand with social media
• Promote and track results with social media
• Extend current social media efforts
• Harness the power of social media in the workplace
Who should attend?
If you are responsible for corporate communication, public relations, human resources, social media, marketing or organizational effectiveness, please join us as we reveal the latest Web 2.0 strategies, techniques and measurement tools.
Program Agenda
Conference Faculty:
• Tribal DDB Canada (Vancouver)
• Dotdynamic (Winnipeg)
• Ulistic Inc. (Calgary)
• Pitblado LLP (Winnipeg)
• New Media Now (Winnipeg)
• McKim Cringan George (Winnipeg)
8:30 – 9:30
THE SOCIALLY POWERED ENTERPRISE
Eric Weaver – Account Director and Digital Strategist,
Tribal DDB Canada
Social channels and tools offer businesses the unprecedented ability to transform both their market offering and their operations. But how…and why? In The Socially-Powered Enterprise, social marketing strategist Eric Weaver will explain how businesses can adapt to redefine and improve their relationship with their customers. The presentation, aimed at VPs and directors of marketing, HR managers, and line-of-business managers, will discuss:
- Which trends are influencing preference and impact revenue at the moment?
- What is the value of social channels and tools both internally as well as externally?
- Is there a monetary benefit to socializing my business?
- How can these tools be integrated into the organization’s overall value chain? What are the benefits they bring?
- How can collaboration, responsiveness, engagement, transparency, awareness and sales conversion be improved?
- Is additional staffing required? What kind of talent should I look for? How do I govern employees active socially?
Attendees will walk away with several suggestions on socializing their enterprise, trumping the competition and improving their connection with their customers and prospects.
Eric Weaver is a veteran marketer who has helped drive awareness, revenue and loyalty for household brands across North America. As one of the very first digital marketers, over his 18-year career Eric has helped firms like Brita, Clorox, De Beers, eBay, Ford, GE, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, and the Clinton Administration build and extend their brands online. Eric’s teams have launched the Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, and Sebastian hair-care products. Joining Tribal DDB in 2009, Eric now focuses primarily on social marketing, helping companies understand ongoing shifts in culture, commerce and media. Most recently, he has helped develop social marketing strategies and provided counsel to Microsoft, UPS, Starbucks, BC Hydro, the Government of Alberta, Puget Sound Energy, Nature’s Path Foods and Perry Ellis International. He also uses social media to build awareness for causes like clean water, renewable energy and local homelessness. Eric speaks regularly on social marketing and social good, and has been quoted in Business Week, Fortune, Hoover’s, Ad Age, the National Review, the Seattle Times and the Washington Post. In 2009, he was awarded a Brand Leadership Award from the World Brand Congress. He graduated summa cum laude from Xavier University.
9:30 – 9:45
Morning Refreshment Break
9:45 – 10:45
SOCIAL MEDIA ON PURPOSE:
DEVELOPING A SOCIAL MEDIA ACTION PLAN FOR YOUR BUSINESS
Matthew Shepherd – Founder,
Dotdynamic IT Services
What’s Your Definition of Social Media?
- Is Social Media a Viable Marketing Platform?
- The Other Business Applications of Social Media
- Having Goals – Being Social on Purpose vs With Purpose
- Developing the Social Media Values
- The Pitfalls That You Will Now Avoid
- Being Prepared: Business That Failed to Plan Ahead
- Social Media Action Plan: What to Include
- Executing Your Social Media Action Plan
- Nurturing Your Action Plan
Matthew Shepherd is an internet marketer, web developer, social media advisor and entrepreneur. In 2008 Matthew followed his passion for the internet and web-related technologies and founded Dotdynamic I.T. Services. As the proprietor of Dotdynamic, Matthew is passionate about helping small to medium businesses understand the importance of a well-planned web presence and how social media is revolutionizing the way businesses communicate with both their clients and the business world. Since 2008 Matthew has continued to gain experience in his field through ongoing education at Red River College, and through work with local small businesses and organizations.
Connect with me on Twitter: http://twitter.com/dotdynamic
10:45 – 11:45
SEARCH ENGINE OPTIMIZATION IN PLAIN ENGLISH
David West – Senior Advisor and Partner,
Ulistic Inc.
Today’s consumers and journalists alike use a variety for search tools to discover and share credible sources of news and information and unfavorable news. Can your news be discovered where digital media are looking? Does it stand out from the crowd and notice of what everyone else is saying online? Is your text, image, audio and video content optimized for search and the social web? Learn how to understand the fundamentals of search engines and how to optimize for their audience can be the key to website owner’s efforts. Blog, tweets and build profiles with purpose. The real purpose being to appeal to your two audiences…. the real people and the real search engines!
David West is the founding partner of Ulistic Inc., a progressive internet consultancy. His teams have developed hundreds of websites over the past dozen years. David brings a wealth of history and experience that will help your online business flourish. David began working with Internet technologies initially as a freelance website programmer. He later formed a full service website design and development company in Calgary, Alberta. David has employed Internet Marketers, Designers, Programmers and Project Managers to work together to create dynamic and effective websites. He firmly believes that quality traffic to a website is better than quantity and uses a “coaching” approach to collaborative development an online strategy for his business clients. David positions his clients for success online and in developing these strategies has the unique ability to speak “non-tech” talk about technical issues.
11:45 – 12:45
Luncheon for Delegates and Speakers
12:45 – 1:45
THE LEGAL ASPECTS OF SOCIAL MEDIA: WHAT YOU NEED TO KNOW & DO
Adam Herstein – Partner,
Pitblado LLP
Social Media is everywhere we turn, cutting across many different areas of the law, all at once. In this session, we will examine where Social Media and the law intersect. The overall focus of the presentation will be to learn how you can minimize the risks associated with your organization’s use of Social Media, while creating strategies that allow your organization to maximize the value associated with using Social Media. In this presentation you will learn:
- how Social Media intersects with various aspects and areas of the law
- Privacy
- Employment
- Intellectual Property
- Litigation
- Defamation
- Securities
- Competition
- how to ask the right question in your organization so you can identify the legal issues posed by your organization’s use of Social Media;
- how to formulate and implement a strategy that takes into account the legal issues and their relation to your organization’s use of Social Media ;
- how to take steps to prepare and implement a social media policy; and
- how to create a culture in your organization that embraces Social Media, while being fully cognizant of where Social Media and the law meet up.
Adam practices in the area of corporate commercial law with a particular emphasis on information technology and intellectual property law. In that capacity, Adam advises creators and users of technology with respect to its use, protection and commercialization. His clients include companies involved in internet marketing, search engine optimization, IT security, software development, website development, providers of technology services, videogame developers and many other creators of technology. Adam’s practice also involves providing advice to business users of technology in industries such as financial services and health care. Adam is the incoming chair of the Technology and Intellectual Property Law Section of the Manitoba Bar Association, a position he held from 2003 to 2008. Adam is also a former director of IT.Can, the Canadian Technology Lawyers Association.
1:45 – 2:00
Afternoon Refreshment Break
2:00 – 3:00
LEVERAGING SOCIAL MEDIA NETWORKS
Jason Hasselmann – Founder and CEO,
New Media Now
- The New Media Revolution: How Youtube and Facebook changed human interaction
- Video and Social Media: The democratization of the internet
- Earned Media: Becoming a trusted online resource
- Delivering Business Messages Online: Meaning and benefit
- Search Habits and Behavior: Attracting an audience for networking your brand
- New Media and Traditional Delivery Tools: Bridging the mediums
- The Power of Online Presence in the New Media Space
Jason Hasselmann is Founder and CEO of New Media Now, a Consulting Firm and Production Company specializing in online broadcast quality New Media content deployed for Corporate and Social Media delivery. He has a background in publicity, event coordination, media relations, New Media production and Social Media strategy.
3:00 – 4:00
SOCIAL MEDIA METRICS: A Marketer’s Guide
Eric Weaver – Account Director and Digital Strategist,
Tribal DDB Canada
Marketers and communicators worldwide have embraced social media as a new outreach and engagement channel. But management is demanding that you demonstrate success, impact and most importantly, a return on investment. And in a still-evolving world of Likes, Diggs, Retweets and Brand Karma, which metrics and models are meaningful? In this presentation, DDB strategist Eric Weaver will explain which metrics are available, what they really mean, and show examples of how an ROI model can be created. The presentation, aimed at VPs and directors of marketing, PR managers and strategists, will discuss:
- The current state of social media measurement
- Going beyond “communication”: rethinking marketing and communication outcomes
- Differences between paid and earned media, and impacts to measurement
- Specific metrics
- What’s a fan worth? A look at how the industry is measuring ROI
- Measurement tools and platforms
Attendees will walk away with a better idea of creating a case for management, matching metrics to outcomes, and tracking program success.
4:00 – 5:00
The New PR: Social Media as Storytelling and Reputation Management
Tamara Bodi – PR & Social Media Manager,
McKim Cringan George
- The difference between getting profile (ink) and telling your story
- Get to know your social media influencers
- What people are saying about your brand and name
- What people are saying about your competition’s brand and name
- What to do about it
- Good statements/calls to action vs. lazy
- Niche finding
- Give them something!
- Putting the human into social media communication
- Get your tribe on board
- Tamara’s top 10 tips list
5:15
Conference concludes
